performing obligations in the course of or in connection with our provision of the Services requested by you; to measure the performance of the Services; to monitor the Services provided by or made available through us; to personalize and improve the provision of the Services; to develop new products and services;

to verify your identity, conduct due diligence checks and identify you as a user in our system;

to facilitate the creation of, administration, access, use and security of your account in connection with our provision of the Services requested by you;

to verify and determine your geographic location, provide localized versions of the Services, provide you with customized or personalized recommendations or content, determine your Internet service provider; to optimize our selection and recommendation algorithm and delivery;

to determine if your visit to a third party service provider is claimable and payable by Prixa, and to process payment or credit transactions;

to prevent, detect and investigate fraud or other potentially prohibited, unauthorized or illegal activities; to detect, prevent and remediate any violations of our policies or terms and conditions;

to respond to, handle, and process queries, requests, applications, complaints, and feedback from you; to address or investigate any complaints, claims or disputes;

to send administrative communications relating to our Services;

to communicate with you to assist you with operational requests (such as, password reset requests);

to handle requests for data access or correction;

to analyze and understand our users; to improve our Services (including, but not limited to, our user interface experiences); to participate in industry exercises and studies; to conduct research and measurement activities;

to train our employees and third party service providers; to monitor for quality assurances;

to manage your relationship with us, and to respond to, handle, and to process queries, requests, applications, complaints, and feedback from you;

to enforce any obligation owed to us; to protect our rights and the rights of other users, vendors, customers, partners and/or third parties;

to seek professional advice (such as, legal advice);

to prepare and maintain financial reporting, regulatory reporting, management reporting, risk management, audit and record keeping purposes;

to negotiate a business transaction (including, but not limited to, any financing, merger, acquisition or liquidation involving Prixa); to enable any actual or proposed assignee, transferee, participant or sub-participant of our rights, business or obligations to evaluate any proposed transaction;

to negotiate and/or enter into any transaction relating to our acquisition by, or merger with, another entity or the sale or transfer of all or part of our business or assets; 

to manage our infrastructure and business operations (including, but not limited to, our technology infrastructure) and to comply with our internal policies and procedures;

to conduct due diligence enquiries and comply with the enforcement of tax, sanctions or prevention or detection of money laundering, terrorism financing or other unlawful activities;

to comply with all applicable laws, regulations, rules, code of practice, guidelines, directions, orders, instructions and requests from any authorities (whether local or foreign), including any regulatory, governmental, tax and law enforcement authorities or other authorities; to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority;

any other incidental business purposes related to or in connection with the above;

any other purpose specifically (i) provided for in the Services; (ii) provided for in any particular product or service offered or provided by us; (iii) described in notices we provide to you from time to time; or (iv) permitted or required by law or the relevant authorities; and

transmitting to any unaffiliated third parties (including our third party service providers and agents), and relevant governmental and/or regulatory authorities, whether in Singapore or abroad, for the aforementioned purposes.